Samuel Adams’ New Winter Lager Provides A Wintery Remix To Holiday break Classics

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The #1 wintertime seasonal beer1 returns with a crisper and brighter recipe and festive inspiration for holiday seasons put in at house

BOSTON, MA, Nov. 9, 2020—Samuel Adams brewers realize the wintertime period will sense unique this yr, with many Americans taking “home for the holidays” literally. To unfold some holiday getaway cheer when drinkers need to have it most, Samuel Adams celebrates the return of the #1 winter season seasonal beer1, Samuel Adams Wintertime Lager, with a crisper and brighter remixed recipe and new techniques to take pleasure in getaway favorites from household.

‘Tis the period for vacation equipment encouraged by beer! Samuel Adams has teamed up with holiday attire organization Tipsy Elves and bakeries Major Shelf Cookies and Brewscuits to convey residence the supreme selection of holiday break flair to enjoy with loved ones, friends, and even canine companions. From toasting with seasonal brews to sporting matching canine-and-me festive apparel, drinkers will have almost everything they will need to eat, consume, and be merry from house, Winter Lager in hand.

Toast the Getaway Season with New Samuel Adams Winter season Lager and Seasonal Brews
Samuel Adams brewers have reformulated the storied Winter Lager to deliver drinkers a crisper and brighter expertise with just about every sip. Showcasing an enhanced crisp bock recipe and amplified orange notes motivated by the period, the deep ruby brown beer attributes hints of seasonal spices that enhance its loaded, caramel maltiness with just a touch of bitterness and a hint of citrus in the end that delivers a festive taste to any holiday celebration.

“As 1 of the 1st seasonal beers we brewed around 30 many years in the past, Wintertime Lager was impressed by the one of a kind flavors and festivities of the holiday break year that provide drinkers collectively,” reported Jim Koch, Samuel Adams Founder and Brewer. “Constantly optimizing our recipes in pursuit of improved beer, Samuel Adams brewers revisited the complex profile of this lengthy-liked beer to generate a crisper and brighter Winter season Lager that offers the spice and citrus flavors of the year with a malty finish and better drinkability.” 

Spicing up the Winter Classics Selection Pack is Samuel Adams Holiday getaway White Ale, the new best additionally-one particular for the getaway period. Mixing orange peel with vacation spice for a golden, hazy beer with a a little bit sweet, organic, spice, and citrus aroma, Getaway White Ale complements any festive event. Offering a legitimate wintery remix, the Wintertime Classics Variety Pack also characteristics bold and hoppy American IPA and dark and strong Holiday Porter together with flagship Boston Lager and smooth and crisp Sam ’76—ensuring there is no shortage of approaches to maintain drinkers’ spirits dazzling this 12 months.

Winter season Lager and Holiday White Ale are accessible nationwide in 6-pack and 12-pack 12-oz. bottles and in Samuel Adams Wintertime Classics Wide variety Pack, which is out there for invest in in 12-pack and 24-pack 12-oz. bottles. To discover all the Samuel Adams wintertime seasonal kinds near you, stop by

Get Cozy with Limited-Edition Vacation Apparel from Samuel Adams and Tipsy Elves
Drinkers can cozy up with Samuel Adams this getaway period thanks to a restricted-version Tipsy Elves assortment healthy for all remixed at-residence celebrations. The festive attire is precisely developed with comfort and ease and usefulness in intellect, including a vacation-encouraged jumpsuit, pocket sock with matching bottle opener, koozie mitten, and even a doggy-and-me matching holiday break sweater set. All pair completely with a cold Samuel Adams Winter season Lager in hand and no be concerned of frostbite. The collection will be accessible for obtain at and the Samuel Adams Faucet Rooms, while provides very last.

Love Sweet Seasonal Treats with Pals, Relatives and Pet Additionally-Kinds
Samuel Adams wants to make sure no just one beverages by itself this getaway time. With shelters, rescuers, and breeders reporting an increased need as Us citizens attempt to fill quarantine voids with new canine companions this yr, Samuel Adams observed even a lot more means to support drinkers get pleasure from the season at property with their previous furry pals or new pandemic puppies. In addition to the top Tipsy Elves dog-and-me matching holiday getaway sweater established, Samuel Adams has developed a puppy-helpful deal with impressed by the flavors of the beer you know and enjoy.

Samuel Adams partnered with Brewscuits, a modest small business that bakes handcrafted pet biscuits, to produce a distinctive pet-helpful biscuit encouraged by the flavors of Samuel Adams Winter Lager and produced with used beer grain and sweet potato with orange peel, ginger, and cinnamon. Individuals can acquire a chunk out of Winter season Lager, far too, thanks to Samuel Adams Brewing the American Aspiration bakery and Boston’s own Top rated Shelf Cookies. A minimal-edition cookie, Winter season Lagerland, is a Winter Lager-infused brown butter cookie with white chocolate chips and accents of orange peel, cinnamon and ginger to bring out the improved flavors of Wintertime Lager while capturing the essence of the holiday break year.

Excellent for holiday break gifting, Samuel Adams X Brewscuits pet treats will be offered at, when supplies very last. Winter Lagerland cookies will be available at the Samuel Adams Boston Taproom and on as component of their vacation lineup.

No make a difference how you spend the holidays, Samuel Adams has the ideal Wintertime Lager pairings for you and your crew to stay festive all year lengthy.

Samuel Adams is a primary independent, American craft brewer that aided to start the craft beer revolution. The brewery started in 1984 when Founder and Brewer Jim Koch applied a generations-aged household recipe to brew beer in his kitchen area. Motivated and unafraid to problem regular considering about beer, Jim brought the recipe to lifetime with hopes drinkers would appreciate the complex, whole-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of a single of our nation’s founding fathers, a innovative guy of independent and pioneering spirit. Currently, Samuel Adams is 1 of the world’s most awarded breweries and continues to be centered on crafting the optimum high quality beers by way of innovation and experimentation in the relentless pursuit of greater. Samuel Adams stays devoted to elevating and developing the American craft beer marketplace all round, like delivering education and learning and help for business people and fellow brewers by way of its philanthropic system, Brewing the American Desire, which helps other individuals go after their American Aspiration. For more details, visit

Tipsy Elves’ mission is simple: They renovate moments that issue into reminiscences that previous a life time by developing clothing that makes lifestyle a lot more enjoyment. Tipsy Elves skyrocketed following remaining on ABC’s Shark Tank in 2013, and considering that then has had various holiday collaborations all-around Xmas and Halloween, celebrating just about every holiday in among. From Taco Bell to Trim Jim, Tipsy Elves proceeds to companion with highly regarded makes in the industry, making extraordinary moments through the 12 months. Tipsy Elves hopes to pull out the extrovert in all people by means of unique attire with a contact of humor. Irrespective of whether that’s the biggest “ugly” Xmas sweater, a Halloween skeleton onesie, or keeping you decked out for the Fourth of July, Tipsy Elves has something for each celebration beneath the sun.

1Supply: IRI MULO Whole U.S. + C Wintertime Lager time 10/28/19–12/15/19

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